The senior hire you don't have to make.
Product, ecommerce and growth support for DTC brands, startups and travel businesses. Strategy and hands-on delivery, on a project or fractional basis.
Services
Four focused areas, delivered by one person from strategy through to execution.
Conversion & Ecommerce Growth
Find where you're losing customers, test the fixes, and get more out of the traffic you already have.
02Product Strategy & Leadership
Product strategy and hands-on leadership, from a short strategy sprint to an ongoing fractional role.
03Data & Analytics
Reliable tracking, and reporting that answers the questions the business is asking.
04CRM, Automation & AI
Customer journeys, service tooling and automation that cut repetitive work.
Product leadership, a few days a week.
For startups and growing businesses that need someone to own product and digital, but aren't ready for a full-time hire.
How it works →- Own the product and digital roadmap
- Shape and lead the team
- Clear reporting to founders and the board
- One to three days a week
Who I work with
DTC brands
Growing ecommerce brands that want more from their site, their data and their CRM.
Startups
Founders who need product leadership before they're ready for a full-time hire.
Travel
Travel businesses with complex search and booking journeys.